Magnachip Introduces Hybrid LED Backlight Unit Driver Combines Embedded FET with IC

SEOUL, South Korea and CUPERTINO, Calif., Sept. 10, 2012 /PRNewswire/ — MagnaChip Semiconductor Corporation (“MagnaChip”) (NYSE: MX), a Korea-based designer and manufacturer of analog and mixed signal semiconductor products, announced today that it has introduced a new single channel LED backlight unit driver (BLU) combining an embedded high voltage FET with the IC. The hybrid BLU (MAP3301) is targeted for efficient TV and monitor applications.

The MAP3301 features an embedded dimming FET and components within the IC that can reduce the overall chip size by as much as 50%. This allows for design efficiency and ease of use by allowing the MAP3301 to meet the tighter space requirements of many newer and slimmer LED TV monitors.

The MAP3301 can also drive multiple LEDs utilizing high voltages by separating the IC input voltage from boost input voltage. This is done simultaneously with 250V and 400V MOSFETs with very low RDS(on). The MAP3301 also allows the user to check and verify the operational functionality of the BLU driver to the LED TV through its support of pulse width modulation (PWM) and analog dimming.

“The MAP3301 LED backlight driver is a result of MagnaChip’s power design expertise combined with its advanced packaging know-how,” said HK Kim, EVP and General Manager of MagnaChip’s Display and Power Solutions Division. “We are committed to expanding our product portfolio and broadening our customer base with industry leading LED BLU drivers targeted for the blue chip TV display manufacturers as well as the rapidly expanding and emerging markets in China.”

Description
MAP3301 is a high efficiency, single channel boost type PWM driver.
LED driver designed for intense brightness and optimized for backlighting systems.
Combines small form factor with high voltage & current dimming MOSFET capabilities.
MAP3301 is available in SOIC-15 Pin package type.

Features
Wide input voltage range: 8.5V ~ 33V
Internally dimming MOSFET
High voltage rating: 400V
Low RDS(on): < 2.5 ohms @ VGS =10V
PWM & analog dimming
Auto restart mode protection
Programmable output over voltage protection
Programmable input line voltage protection
LED short current protection
Power good indication (open drain)
Small package type: SOIC-15 Pin

About MagnaChip Semiconductor
Headquartered in South Korea, MagnaChip Semiconductor is a Korea-based designer and manufacturer of analog and mixed-signal semiconductor products for high volume consumer applications. MagnaChip believes it has one of the broadest and deepest range of analog and mixed-signal semiconductor platforms in the industry, supported by its 30-year operating history, a large portfolio of registered and pending patents and extensive engineering and manufacturing process expertise. For more information, please visit www.magnachip.com.

CONTACTS:

In the United States:
Robert Pursel
Director of Investor Relations
Tel. +1 (408) 625-1262
robert.pursel@magnachip.com

In Korea:
Chankeun Park
Senior Manager, Public Relations
Tel. +82-2-6903-3195
chankeun.park@magnachip.com

SOURCE MagnaChip Semiconductor Corporation