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    Date   2013/07/25
    Subject   MagnaChip Introduces New Low Power e-Compass Sensor Series for Improved Mobile Device Functionality

MagnaChip Introduces New Low Power e-Compass Sensor Series for Improved Mobile Device Functionality 
 

SEOUL, South Korea and CUPERTINO, Calif., July 25, 2013 /PRNewswire/ --

Featured Highlights:
Enhanced navigation and augmented reality applications for smartphones and tablets
New 0.18 micron e-Compass provides high performance and industry-standard heading accuracy
Broad range of software, hardware and OEM partner support

MagnaChip Semiconductor Corporation ("MagnaChip") (NYSE: MX), a Korean semiconductor company with a broad portfolio of analog and mixed-signal products and technologies, today announced a new e-Compass sensor product, the MXG1300, based on MagnaChip's low noise 0.18 micron technology. The MXG1300 targets the growing market for smartphones, tablets and other handheld devices.

The e-Compass is an important sensor for smartphones and tablets as it maintains alignment of the display with the user's orientation. As smartphones and tablets increasingly utilize navigation and augmented reality features, the e-Compass market is expected to grow in measure with the growth of smartphone and tablet production. A recent report from the Gartner Group shows smartphone production having grown by a CAGR of 61.6% from 2009 to 2012. By introducing the MXG1300, MagnaChip enters this emerging and growing market equipped with its own high-volume 8-inch wafer manufacturing capability combined with a Korea-based "end-to-end" ecosystem.

The MXG1300 e-Compass offers an attractive design solution featuring an Android OS driver, compass algorithms, and magnetic field scanning support. Field scanning support helps determine an optimum location for the MXG1300 chip placement within a cellphone, since the e-compass operation is subject to magnetic interference from a vibration motor and speakers. MXG1300 provides an industry-competitive wide dynamic range of magnetic field strength and cost-effectiveness. Additional features of the MXG1300 are its low noise mixed signal and analog process technology as well as a 16-bit sigma-delta ADC (analog-digital converter).

In addition, the MXG1300 has a low-power mode which reduces operating current by 40% in situations where it is possible to operate the device at a slower, but acceptable, heading speed. This mode creates wider power management flexibility by extending the battery life of mobile devices.

"We believe the timing is right to launch the MXG1300 e-Compass sensor series as the market is demanding a more cost effective solution," said YJ Kim, Executive Vice President and General Manager of MagnaChip's Display Solutions Division. "With the advantage of our own proprietary 0.18 micron process technology and available capacity at our cost competitive fab, MagnaChip will continue to provide the consumer with constantly evolving e-Compass solutions, a key element of MagnaChip's expanding technology and product roadmap."

Pricing and Availability
MXG1300 e-Compass is currently being sampled and will go to production in Q3 2013. Evaluation kit is available through MagnaChip sales channels.

About MagnaChip Semiconductor
Headquartered in South Korea, MagnaChip Semiconductor is a Korea-based designer and manufacturer of analog and mixed-signal semiconductor products for high volume consumer applications. MagnaChip Semiconductor believes it has one of the broadest and deepest range of analog and mixed-signal semiconductor platforms in the industry, supported by its 30-year operating history, a large portfolio of registered and pending patents, and extensive engineering and manufacturing process expertise. For more information, please visit www.magnachip.com.

CONTACTS

In the United States:
Robert Pursel
Director of Investor Relations
Tel. +1-408-625-1262
robert.pursel@magnachip.com

In Korea:
Chankeun Park
Senior Manager, Public Relations
Tel. +82-3-6903-3195
chankeun.park@magnachip.com
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